The 3 C’s of Fundability: Building a Business That Attracts Capital

Access to capital is a cornerstone of business growth. Yet, a staggering 90% of businesses are turned down for funding—not because their ideas lack merit, but because they are missing critical knowledge about what makes a business truly fundable. Whether you’re launching a startup or scaling an established company, understanding and mastering the “3 C’s” of fundability is essential.

Credit: While many traditional lenders focus heavily on credit scores, our grant programs are designed to be inclusive, with no minimum credit requirements. However, maintaining and improving your credit profile remains a best practice for long-term financial health and is essential for fundability. Through our credit repair and expert guidance, we help entrepreneurs resolve credit issues and build a foundation for future funding opportunities.

Collateral: A fundable business demonstrates tangible value. Collateral can include inventory, equipment, or intellectual property—assets that strengthen your financial profile. As part of our grant program, participants receive $100,000 in collateral, enhancing their credibility and positioning them for future growth and investment.

Capacity: Capacity is your business’s ability to generate revenue and manage financial obligations. We provide every participant with a ready-made business entity, a comprehensive business plan, and detailed financial projections. Our one-on-one coaching from former SBA advisors ensures you have the tools and strategies to build a sustainable, revenue-generating enterprise.

What Sets a Fundable Business Apart? Beyond the 3 C’s, fundable businesses are well-prepared, well-documented, and supported by expert resources. Our holistic approach—combining grants, business planning, and ongoing coaching—ensures that entrepreneurs are not only ready to secure funding but also positioned for long-term success.

Conclusion Fundability is about more than just a number—it’s about building a robust business profile, leveraging expert support, and demonstrating readiness for growth. We are committed to closing the knowledge gap that leads to 90% of funding rejections, empowering entrepreneurs with the resources and guidance they need to thrive in today’s competitive landscape.

Complete the inquiry form today to begin the process of securing funding for your business!